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Mitra, P. . (2002a, December 01). The glo index . ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-glo-index-
Gordon, A. (2002a, December 01). How consumers identify good brands . ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/how-consumers-identify-good-brands-
Watts, A. (2002a, December 01). The prospects for local brands in China. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-prospects-for-local-brands-in-china
Farr and Rastrick (2002a, December 01). Managing profitable brands in Asia. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/managing-profitable-brands-in-asia
Ryan, Mitchelhill and Gibbons (2002a, November 10). The Vodafone weekend experience. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-vodafone-weekend-experience
Wendt and Sonderegger (2002a, November 10). Bunking with your customers . ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/bunking-with-your-customers-
Dolan, Neal, Graham and Liptrot (2002a, November 10). Assessing corporate brands and product brands in pharmaceuticals. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/assessing-corporate-brands-and-product-brands-in-pharmaceuticals
Whiting and McClure (2002a, November 10). Qualitative research. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/qualitative-research-6001
Busch, B. (2002a, November 10). A new qualitative research tool for global concept testing. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/a-new-qualitative-research-tool-for-global-concept-testing